How to Catch a Jerk: Hunting the Lionfish

Why the name calling? The closest literature got to calling a marine animal a jerk was Moby Dick, or The Whale (aptly named). And even in »

Copywriting the Lionfish (PART-1): Saving the Oceans

"Eat Lionfish!"- Everybody Being new to copywriting, this assignment is interesting: introducing a new food source. Introducing a new food source as a »

Innovation is a floozy. Derivative Knowledge is worth marrying.

Derivative Knowledge and Innovation. Oh, the tension you’ve been giving me. The whole world and its underlying foundations — human progress, society, historic moments and evolution— »