The Selling of the Avocado

From the Article: > The story of how avocados went from being an obscure West-Coast cash crop to the juggernaut of the Midwestern produce section is »

Hashtag Marketing During #facebookdown

Yesterday, 26th Jan 2015, for approximately 1 hour, Facebook and Instagram went down. Since FB is branded as the third most populous country in the world, »

Flyer-in-the-mail Review: "PartyCity Halloween Costumes 2014"

Direct flyers have their own questionable return on investment. What would it be for PartyCity? Their primary audience members are teenagers and their adult parents. Both »

Will Tech be Replacing the Salesman?

So I was recently asked this question by way of banter: Will all this new technology replace the salesman. And I said- Yes. ... When technology manifests »

Copywriting the Lionfish (PART-II): Branding the Asian Carp

Branding the Asian Carp The Asian Carp is an aquatic invasive species affecting inland America, with a particlar threat to the Great Lakes. The problem is »